Core manufacturing brand
The flagship business: ceramic wall and floor tiles, polished and glazed vitrified tiles sold through a national dealer network, project sales to builders, and exports. It carries roughly nine-tenths of group revenue and sets the pricing benchmark for branded tiles in India.
FY26 revenue
₹2,322.89 cr
Own manufacturing tiles
Group tile capacity
87.80 msm
Incl. 5.10 msm Nepal JV
Under construction
+10 msm
Srikalahasti GVT, ₹210 cr, by Mar 2027
Q4 FY26 utilisation
99%
Kajaria Vitrified
AI readiness
41
₹2,323 cr FY26 own-manufacturing tile revenue · 87.80 msm group tile capacity
What runs the business today
Data already being created
Where value leaks today
Competing with
Top ten AI applications
Demand sensing and dealer-side voice AI are the fastest levers in the group.
Ranked by business impact
DeployOneConnect · 0-90 days · Quick win
Impact rank
1 of 10
A vernacular voice agent that takes dealer orders, answers stock and dispatch questions and logs every call — 24x7, in 12 Indian languages.
Target to baseline70% of routine dealer calls handled without a human
DeployOnePredict · 3-6 months · Core transformation
Impact rank
2 of 10
SKU-by-region demand forecasts built from secondary sales, dealer sentiment, weather, housing launches and search signals.
Target to baselineForecast error down 25-35%, fewer stockouts on fast movers
DeployOnePredict · 3-6 months · Quick win
Impact rank
3 of 10
Flags designs going cold by region and recommends the discount, dealer and bundle that clears them fastest.
Target to baselineDead inventory down 20-30%
DeployOneSense · 0-90 days · Quick win
Impact rank
4 of 10
Continuous crawl of Morbi and branded price lists, e-commerce listings and trade chatter, alerting when a market moves.
Target to baselinePrice leakage caught in days instead of quarters
DeployOneConnect · 0-90 days · Quick win
Impact rank
5 of 10
Polite, compliant, multi-language reminder calls tied to ageing buckets, with promise-to-pay capture written back to SAP.
Target to baselineDSO down 4-7 days
DeployOnePredict · 6-12 months · Core transformation
Impact rank
6 of 10
Plans stock placement and lane allocation across depots against forecast demand and live freight rates.
Target to baselineFreight cost per msm down 6-9%
DeployOneContext · 3-6 months · Core transformation
Impact rank
7 of 10
One permissioned assistant over price circulars, product specs, technical notes, schemes and contracts — answers with citations.
Target to baselineHours of internal search removed per person per week
DeployOneLead · 3-6 months · Core transformation
Impact rank
8 of 10
Finds live construction projects, scores them by tile potential and hands qualified leads to sales and the voice agent.
Target to baselineProject pipeline up 20-30%
DeployOneSense · 0-90 days · Quick win
Impact rank
9 of 10
Detects fake Kajaria branding, unauthorised sellers and marketplace misuse across the open web.
Target to baselineBrand dilution and warranty leakage curtailed
DeployOneDash · 3-6 months · Core transformation
Impact rank
10 of 10
One live board-level view of volume, mix, realisation, dealer health and market signals, with ask-anything querying.
Target to baselineDecision latency cut from weeks to a day
DeployOne Sense
Showroom listings rate the brand well; the national review and complaint pages are dominated by shade variation, transit damage and after-sales blame-shifting.
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