All businesses
Kajaria Adhesives

Building chemicals

Kajaria Adhesives

The building-chemicals arm — adhesives, grouts, tile spacers and waterproofing systems. Small in revenue, strategic in pull: it locks the applicator, protects tile installations from failure claims, and rides the same dealer counter.

FY26 revenue

₹136.43 cr

Q1 FY27 revenue

₹45.05 cr

+81% year on year

Gailpur capacity

9,000 MT / month

Operational

Erode plant

9,000 MT / month

₹23 cr, expected Q2 FY27

AI readiness

30

₹136 cr FY26 · Q1 FY27 up 81% to ₹45.05 cr · Gresbond brand

Data foundation34
Process digitisation36
Talent & adoption34
Governance42
AI in production6

What runs the business today

  • Order taking via dealer counter and SAP
  • Applicator training records kept regionally
  • Technical support handled by a small field team
  • Batch and shelf-life tracking partially manual

Data already being created

  • Applicator and contractor contact base
  • Complaint and installation-failure records
  • Batch, curing and site-condition notes
  • Dealer basket data showing tiles bought without adhesive

Where value leaks today

  • Most tile invoices carry no adhesive line — pull is left on the table
  • Applicator technical questions have no always-on channel
  • Wrong-product usage causes claims that get blamed on the tile
  • No feedback loop from site conditions into product recommendation

Competing with

Pidilite (Roff)MYK LaticreteArdex EnduraAsian Paints (Smartcare)

Top ten AI applications

What we would build for Kajaria Adhesives

An attach-rate engine plus an applicator voice helpline can multiply this line.

Ranked by business impact

Quick win Core transformation
1

Attach-Rate Engine

DeployOnePredict · 0-90 days · Quick win

Impact rank

1 of 10

Spots every tile invoice shipped without adhesive and triggers the offer to that dealer through voice and field sales.

Target to baselineAttach rate from low single digits toward 20%

2

Applicator Voice Helpline

DeployOneConnect · 0-90 days · Quick win

Impact rank

2 of 10

An always-on multilingual voice expert for applicators: which product, how much, what curing time, what to do on a problem site.

Target to baselineCorrect-usage rate up sharply, claims down

3

Site Condition Recommender

DeployOneCustom · 3-6 months · Core transformation

Impact rank

3 of 10

Substrate, tile size, climate and location in — the exact adhesive and grout specification out, with quantity.

Target to baselineSpecification errors down 40%

4

Claim Root-Cause Analyser

DeployOneContext · 6-12 months · Core transformation

Impact rank

4 of 10

Reads photos, site notes and batch data to separate tile faults from installation faults, definitively.

Target to baselineWrongly attributed claims down 50%

5

Applicator Community Builder

DeployOneEngage · 3-6 months · Quick win

Impact rank

5 of 10

Vernacular how-to video and campaign engine that turns applicators into a demand-generating community.

Target to baselineApplicator-driven pull up 25%

6

Competitor Scheme Tracker

DeployOneSense · 0-90 days · Quick win

Impact rank

6 of 10

Watches Roff, MYK Laticrete and Ardex pricing, schemes and applicator incentives in every region.

Target to baselineScheme response time in days

7

Shelf-Life & Batch Guardian

DeployOnePredict · 3-6 months · Core transformation

Impact rank

7 of 10

Predicts which stock will age out and reroutes it before it becomes a write-off.

Target to baselineWrite-offs down 30%

8

Training Certification Assistant

DeployOneContext · 3-6 months · Quick win

Impact rank

8 of 10

Runs applicator certification in local languages with assessments and digital credentials.

Target to baselineCertified applicator base up 5x

9

Waterproofing Demand Mapper

DeployOneLead · 3-6 months · Core transformation

Impact rank

9 of 10

Maps monsoon damage, complaint clusters and new construction to target waterproofing sales geographically.

Target to baselineCategory revenue up 20%

10

Chemicals Performance Dashboard

DeployOneDash · 0-90 days · Core transformation

Impact rank

10 of 10

Attach rate, applicator activation, claim rate and margin in one live view.

Target to baselineLine managed as a business, not a footnote

DeployOne Sense

What the market says about Gresbond (adhesives, grouts, cleaners)

The Gresbond conversation is almost entirely company-published. A second look found an independent base, but a tiny one: five ratings in total across Amazon, IndiaMART and Justdial — for a business growing 81% year on year.

Open report

Other businesses