The pitch: cement fails, adhesive holds
NeutralCement can't take the pressure. Even a blender's vibration can loosen a tile.
@gresbondbykajaria · 19 Aug 2025 All brand reports
DeployOne Sense · brand report
Gresbond (adhesives, grouts, cleaners)
The Gresbond conversation is almost entirely company-published. A second look found an independent base, but a tiny one: five ratings in total across Amazon, IndiaMART and Justdial — for a business growing 81% year on year.
gresbondbykajaria.com, brand social, mason testimonial videos, IndiaMART · Read live by DeployOne Sense on 5 Sep 2026 · review sites, complaint registries, local listings, brand-owned channels
Reputation index
88
Weighted average of every public rating found for this brand, normalised to 100 — 5 ratings in total. No estimate involved.
Five independent ratings in total, spread across five listings. Rival adhesives carry review bases in the hundreds on the same marketplaces, so they own the neutral ground by default.
What people actually said
Verbatim, with the source next to it
Each quote is copied word for word from the page linked beside it, with the handle and the date it was posted.
Mason advocacy is the strategy — and it is working on brand channels
PositivePoint to the problem and say the line: 'Gresbond se lagaya hota, to aisa nahi hota.'
Gresbond social contest · read 5 Sep 2026Contractor testimonial, published by the brand
PositiveRamesh from Jaipur shares his experience as a contractor using Gresbond tile adhesive, when a client's wall tiles began to come loose.
Gresbond YouTube · read 5 Sep 2026Trade press is covering the marketing, not the product performance
NeutralGresbond by Kajaria ... has launched its latest digital campaign for 2025 ... a ten-ad digital series that mirrors the comic style and language of internet humour.
afaqs! · read 5 Sep 2026Which adhesive for which tile is the recurring practical question
WatchEvery project demands the right adhesive — from ceramic to large slabs.
Gresbond FAQ series · read 5 Sep 2026DeployOne Sense · competitive read
What is said about the competitors — and said in comparison
Same method as the rest of this report: public pages read live, scores weighted by the number of ratings behind them, quotes verbatim.
Adhesives are bought on the marketplace shelf and on the mason's word, and here the public record is the opposite of bathware: the established brands rate well. Roff, Dr Fixit and MYK Laticrete all sit above 4.5/5 — but on tiny bases of five to eleven ratings each. Nobody in this category has a deep public record. Gresbond's problem is not a bad reputation; it is five ratings against their five to eleven, in a race nobody has yet won.
Side by side, on the public record
Gresbond (adhesives, grouts, cleaners) (this report)
The Gresbond conversation is almost entirely company-published. A second look found an independent base, but a tiny one: five ratings in total across Amazon, IndiaMART and Justdial — for a business growing 81% year on year.
885 ratings
Roff (Pidilite)
No complaint concentration found. The five reviews are about delivery and packaging, not bond performance
925 ratings
Dr. Fixit (Pidilite)
None surfaced. Ten ratings, nine written reviews, all short
9410 ratings
MYK Laticrete
No complaint page. Ratings drop sharply on the higher-spec variants
8219 ratings
Index is the weighted average of every public rating found for that brand, normalised to 100. Page types differ between brands, so read the direction, not the decimal.
What is being said about each competitor
Roff (Pidilite)
92 · 5 ratings
No complaint concentration found. The five reviews are about delivery and packaging, not bond performance
Where they are strong — Pidilite distribution and contractor familiarity; the default specification word in tile adhesive
Where the record hurts — Five ratings. The reviews praise Moglix's shipping, not the product — there is no public performance evidence at all
“I received the product precisely as promised and the shipping was quick.”Verified purchase, Moglix
Dr. Fixit (Pidilite)
94 · 10 ratings
None surfaced. Ten ratings, nine written reviews, all short
Where they are strong — Waterproofing halo carries into adhesive; 'ready to use' is the repeated buyer phrase
Where the record hurts — Ten ratings dating back to 2022 — the record is stale as well as thin
“This product is having excellent waterproofing characteristics.”Verified purchase, Moglix
MYK Laticrete
82 · 19 ratings
No complaint page. Ratings drop sharply on the higher-spec variants
Where they are strong — Technical, spec-driven positioning; strongest showing in the premium interior-floor range
Where the record hurts — Inconsistent across the range — 4.5 on one SKU, 3.6 and 3.7 on the neighbouring ones, which is exactly what a specifier notices
What is said when the brands are compared directly
The whole category is under-reviewed
Roff 5 ratings, Dr Fixit 10, MYK Laticrete 11 and 8, Gresbond 5. The entire public evidence base for tile adhesive in India is under 40 ratings.
Moglix and Amazon.in product pages
What buyers actually write about
Delivery speed, packaging, 'ready to use'. Almost nothing about bond strength, open time or slip — the properties the sale is technically made on.
All rival review pages read
Where Gresbond stands
Gresbond's ratings are 3/5, 5/5, 5/5, 4/5 and 5/5 — one rating each, across five separate listings. Same order of evidence as the incumbents, spread thinner.
Amazon.in, IndiaMART, Justdial listings
Where the gap is winnable
- This is a land-grab, not a recovery. Fifty genuine reviews would make Gresbond the best-documented tile adhesive in India, and no rival is currently trying.
- Rivals' reviews are about shipping. Reviews that speak to bond, open time and slip would not just add volume, they would reframe what the category is rated on.
- MYK's variance across neighbouring SKUs is the wedge: consistency evidence by variant is a specification argument no competitor can answer today.
- The mason, not the homeowner, chooses the bag. Capturing applicator feedback at the site — through the loyalty and voice channels — builds the evidence base the shelf cannot.
What the market is asking for
- A rating base a professional can actually check before switching brand
- Straight answer on which grade to use for a given tile, substrate and site
- Proof from applicators who are not in a brand video
- Availability at the counter when the mason is standing there
What DeployOne would do about it
- Get the Amazon and marketplace listings to a checkable rating base — five ratings across the whole range is the finding, and it is fixable
- Applicator voice helpline that answers the grade question in the mason's language and logs every site (DeployOneConnect)
- Turn the loyalty programme into a measured advocacy engine and start collecting independent reviews
- Track counter availability against the 9,000 MT/month Gailpur line and the Erode line due in Q2 FY27
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