DeployOne Sense · brand report
There is no architect or specifier conversation about Eternity to read. What does exist — and had not been looked at — is the Eternity World showroom network, which carries 532 public ratings across Justdial, Google and IndiaMART. That is where the brand is actually being judged, and it is being judged on selling, not on tiles.
kajariaeternity.com, kajariaceramics.com, brand social, YouTube · Read live by DeployOne Sense on 5 Sep 2026 · review sites, complaint registries, local listings, brand-owned channels
Reputation index
80
Weighted average of every public rating found for this brand, normalised to 100 — 532 ratings in total. No estimate involved.
The product conversation is still brand-published only — no independent specifier review base exists. The showroom conversation, by contrast, is large and mostly about selling behaviour: hidden add-ons, missed delivery promises and unanswered calls. Two of eight listings sit below 4.0.
What the public record shows
What people actually said
Each quote is copied word for word from the page linked beside it, with the handle and the date it was posted.
Disappointing experience with this store! ... he added ₹4,000 to the final price. He promised next-day delivery (99% sure) but failed to meet that commitment ... Poor communication, hidden costs, and unmet promises.
Google review, Kajaria Eternity World, New Delhi · read 5 Sep 2026They take the orders and give the commitments every time for on time delivery. Once order were placed all of them stop picking up the calls including Owner Mr Varun & never ever give the delivery on time.
Google review, Kajaria Eternity World, New Delhi · read 5 Sep 2026We have ordered for 7 containers of Kajaria Eternity tile for our project in Cochin, Many of the tiles are bend and in poor quality ... So we have discontinued this series and fixed the other brand for another 4 premium projects in cochin it self.
snair1978, MouthShut verified member · 23 Oct 2020I m from Bihar and came here to purchase tiles for my building, very good range of tiles and excellent quality. Especially staff Sandeep sandhu guided me well.
Google review, Kajaria Eternity World, New Delhi · read 5 Sep 2026Kajaria Eternity leads as India's No. 1 GVT brand, blending European design with Indian craftsmanship. Featuring over 1500+ designs and 13 different sizes.
kajariaeternity.com, The Ultima catalogue · read 5 Sep 2026The Ultima is Kajaria's answer to the modern demand for uninterrupted elegance and spatial grandeur.
kajariaceramics.com/the-ultima · read 5 Sep 2026Kajaria Eternity Extra-large Tiles (The Ultima) laying instructions.
Kajaria YouTube channel · read 5 Sep 2026Certain tiles do not meet those claims — glossy finish and shade consistency.
ConsumerComplaints.in, Kajaria Eternity entry · read 5 Sep 2026DeployOne Sense · competitive read
Same method as the rest of this report: public pages read live, scores weighted by the number of ratings behind them, quotes verbatim.
Large-slab and premium-surface buying happens in a showroom, and the public record reflects that: the ratings that exist are showroom ratings, not product ratings, and they sit in the high 3s and low 4s across every brand. Eternity's 80 is competitive. What is missing for everyone — Eternity included — is any published record of the thing slab buyers actually fear: breakage in transit and handling, and whether a replacement slab matches.
Side by side, on the public record
Kajaria Eternity (this report)
There is no architect or specifier conversation about Eternity to read. What does exist — and had not been looked at — is the Eternity World showroom network, which carries 532 public ratings across Justdial, Google and IndiaMART. That is where the brand is actually being judged, and it is being judged on selling, not on tiles.
Simpolo Vitrified Tiles
No national complaint concentration surfaced; the record is showroom-led, like Eternity's
AGL (Asian Granito)
No independent rating or complaint page for the slab range surfaced on the searches run
Index is the weighted average of every public rating found for that brand, normalised to 100. Page types differ between brands, so read the direction, not the decimal.
What is being said about each competitor
86 · 166 ratings
No national complaint concentration surfaced; the record is showroom-led, like Eternity's
Where they are strong — 4.3 on 166 ratings from a single showroom — a larger rated base than any single Eternity World listing
Where the record hurts — Reputation rests almost entirely on showroom listings, so it is thin outside the cities where those showrooms sit
no public record
No independent rating or complaint page for the slab range surfaced on the searches run
Where they are strong — Heavy presence in slab and marble-look comparison content, so it appears in the shortlist even without a public rating
Where the record hurts — Nothing verifiable for a buyer to read — the same blind spot Eternity had before this work
What is said when the brands are compared directly
Where the category is compared
Slab comparisons run on size, finish and thickness, almost never on service. The buyer's unanswered question is handling and replacement, and no brand answers it publicly.
DeployOne read across slab comparison content
Showroom rating is the whole scoreboard
Simpolo 4.3 (166 ratings) against Eternity World's spread of 3.6–4.4 across eight listings. Eternity leads on breadth of rated locations; Simpolo leads on depth at one.
Justdial listings, both brands
Depth versus breadth
Simpolo's single Horamavu showroom carries 166 ratings — more than any one Eternity World listing (the largest is 115). Eternity's total is bigger only because it is spread across eight locations.
Justdial listings, both brands
Nobody speaks for the product
Neither brand has a single product-level review page. Every rating either brand holds is a rating of a showroom visit, not of a slab in a floor.
DeployOne read across all pages
Where the gap is winnable
What the market is asking for
What DeployOne would do about it
Other brand reports