DeployOneSense
Market & web intelligence
High-volume crawling of news, reviews, marketplaces, social and the open web, analysed into brand, competitor and demand intelligence.
What it does
- Bulk crawling of reviews, marketplaces, social, forums and trade press
- Brand, competitor and demand intelligence, not raw data dumps
- Concrete recommendations per brand, refreshed continuously
- Feeds clean signal into marketing, product and voice
Powers brand and reputation reporting for consumer and hospitality groups.
At Kajaria
Live reputation and price intelligence across Kajaria, Eternity, Kerovit and Adhesives.
In numbers
Web-wide
Sources
Structured
Output
Rolling
Refresh
Where it lands
The Kajaria brands this product serves
The work
9 applications delivered by DeployOneSense
Each application names the operating metric it is built to move. That target is baselined against Kajaria\u2019s own data before any value is claimed.
| Application | Business | Target to baseline | Horizon |
|---|---|---|---|
Price & Competitor Radar Continuous crawl of Morbi and branded price lists, e-commerce listings and trade chatter, alerting when a market moves. | tiles | Price leakage caught in days instead of quarters | 0-90 days |
Counterfeit & Grey-Market Watch Detects fake Kajaria branding, unauthorised sellers and marketplace misuse across the open web. | tiles | Brand dilution and warranty leakage curtailed | 0-90 days |
Architect & Specification Intelligence Maps every architecture and design firm in India, what they specify, on which projects, and where Kajaria is being displaced. | eternity | Specification win-rate up 15-25% | 3-6 months |
Luxury Brand Reputation Monitor Tracks how Eternity is discussed against imported brands across design media, forums and social. | eternity | Positioning gaps found before they cost deals | 0-90 days |
Bathware Review Radar Continuous read of Amazon, Flipkart, Google and YouTube reviews for Kerovit against Jaquar, Cera and Hindware. | kerovit | Product and messaging gaps closed each quarter | 0-90 days |
Competitor Scheme Tracker Watches Roff, MYK Laticrete and Ardex pricing, schemes and applicator incentives in every region. | adhesives | Scheme response time in days | 0-90 days |
Catchment & Site Selector Scores every potential showroom location on construction activity, income, competition and footfall potential. | retail | New-store payback improved 20-30% | 3-6 months |
Regional Price Intelligence Maps grade-wise pricing across branded and unbranded supply, region by region. | plywood | Realisation up 1-2% | 0-90 days |
Counterfeit Watch Detects misuse of the Kajaria name in an unbranded-heavy market. | plywood | Brand leakage curtailed | 0-90 days |
Reference
Closest customers to Kajaria's shape
Dealer-channel manufacturer, same distribution shape as Kajaria
Water heaters sold through plumbers and retail — Kerovit's exact channel
Multi-store retail intelligence and brand hub
Rest of the shelf