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Kerovit Bathware

Sanitaryware & faucets

Kerovit Bathware

Sanitaryware, faucets, showers and bathroom accessories manufactured in Morbi and Rajasthan and sold through the plumbing and retail channel. It is the group's clearest cross-sell story: every tile buyer is also a bathroom buyer.

FY26 revenue

₹413.64 cr

Sanitaryware + faucets

Q1 FY27 revenue

₹121.50 cr

+33% year on year

Sanitaryware plant

59%

Q4 FY26 utilisation

Faucet plant, Gailpur

89%

Q4 FY26 utilisation

AI readiness

36

₹414 cr FY26 sanitaryware & faucets · Q1 FY27 up 33% to ₹121.50 cr

Data foundation42
Process digitisation44
Talent & adoption38
Governance44
AI in production10

What runs the business today

  • Shared SAP instance with tiles, separate item masters
  • Plumber loyalty programme run largely offline
  • Service and warranty complaints over phone and email
  • Retail display audits done by field staff on paper

Data already being created

  • Plumber and influencer registration records
  • Warranty, service call and failure-mode history
  • Counter-share data from shared dealers with tiles
  • Product spec and installation documentation

Where value leaks today

  • The plumber influencer network is under-monetised and hard to reach at scale
  • Cross-sell to existing tile dealers is opportunistic, not systematic
  • Service response times are unmeasured, hurting premium positioning
  • Product returns and quality signals never reach design or plant teams

Competing with

JaquarCeraHindwareRocaGrohe

Top ten AI applications

What we would build for Kerovit Bathware

Voice AI for plumber loyalty and service is a category-defining move in bathware.

Ranked by business impact

Quick win Core transformation
1

Plumber Loyalty Voice Engine

DeployOneConnect · 0-90 days · Quick win

Impact rank

1 of 10

Outbound and inbound voice agent that registers plumbers, confirms scheme points, answers queries and keeps the influencer network warm at scale.

Target to baselineActive plumber base up 3-4x

2

Service & Warranty Autopilot

DeployOneCustom · 3-6 months · Quick win

Impact rank

2 of 10

Logs a complaint from a call, photo or WhatsApp message, diagnoses the likely fault, dispatches the technician and closes the loop.

Target to baselineFirst-visit resolution up 25%, TAT halved

3

Tile-to-Bath Cross-Sell Engine

DeployOnePredict · 3-6 months · Core transformation

Impact rank

3 of 10

Scores every tile dealer and project for Kerovit potential and triggers the right offer through voice and field sales.

Target to baselineAttach rate on shared counters up 2x

4

Bathroom Design Copilot

DeployOneCustom · 3-6 months · Quick win

Impact rank

4 of 10

Consumers describe or photograph their bathroom and get a complete Kerovit plus Kajaria specification with pricing.

Target to baselineConsumer enquiry conversion up 20%

5

Failure-Mode Intelligence

DeployOneContext · 6-12 months · Core transformation

Impact rank

5 of 10

Reads every service note, warranty claim and review to tell engineering exactly which component fails, where and why.

Target to baselineWarranty cost down 15-20%

6

Retail Display Auditor

DeployOneCustom · 0-90 days · Quick win

Impact rank

6 of 10

Field photo in, instant scoring of shelf share, planogram compliance and competitor presence.

Target to baselineDisplay compliance up 30%

7

Bathware Review Radar

DeployOneSense · 0-90 days · Quick win

Impact rank

7 of 10

Continuous read of Amazon, Flipkart, Google and YouTube reviews for Kerovit against Jaquar, Cera and Hindware.

Target to baselineProduct and messaging gaps closed each quarter

8

Counter Sales Coach

DeployOneConverse · 3-6 months · Core transformation

Impact rank

8 of 10

Analyses every recorded sales and service conversation for objection handling, and coaches the team weekly.

Target to baselineConversion up 10-15%

9

Sanitaryware Yield Predictor

DeployOnePredict · 6-12 months · Core transformation

Impact rank

9 of 10

Predicts casting and firing defects in sanitaryware from slip, mould and kiln data.

Target to baselineRejection down 12-18%

10

Kerovit Growth Dashboard

DeployOneDash · 0-90 days · Core transformation

Impact rank

10 of 10

One view of plumber activation, cross-sell, service TAT and category share.

Target to baselineWeekly steering instead of quarterly review

DeployOne Sense

What the market says about Kerovit

Kerovit is in the consideration set against Jaquar and Cera, and the public record is about installed-product failure and replacement runaround, not looks.

Open report

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